Supported Media Formats in Evalent

Evalent is fully compatible with the video and image formats supported by Meta (Facebook & Instagram). This ensures that all common ad creatives can be uploaded and processed in Evalent without the need for additional conversion or manual adjustments.

Video Formats

Evalent supports the most widely used formats for advertising videos:

• .mp4 – The standard format for social media videos, offering an excellent balance between quality and file size. Recommended for nearly all Meta campaigns.
• .mov – An Apple-based format commonly used in creative production workflows. Fully supported by Evalent as well.

Image Formats (Statics)

For static creatives and ad visuals, Evalent supports:

• .jpg – The standard format for compressed images with good quality and small file size. Ideal for fast-loading ads.
• .png – A lossless format especially useful for images with transparency or high detail.

Note

All files uploaded to Evalent are processed in a way that preserves their original quality. No further conversion is required. If Meta adds support for additional file formats in the future, Evalent will support them as well.